Top 5 iOS Beauty Retail Apps in Oceania Q4 2022 Performance

Throughout the fourth quarter of 2022, the top beauty retail applications on iOS in Oceania showed diverse trends in downloads, active users, and revenue. Here’s a closer look at the performance of MECCA - Beauty Shopping, Sephora - Beauty Shopping, Adore Beauty | Shop Beauty Now, FOREO For You, and OLIVEYOUNG GLOBAL.

MECCA - Beauty Shopping experienced a varied trend in weekly downloads, peaking at approximately 9.4K in late September and dipping to around 4.5K in late October. The app saw a resurgence in late December with downloads reaching 8.7K. Meanwhile, weekly active users steadily increased from 42.9K at the start of the quarter to 51.3K by the end of December.

Sephora - Beauty Shopping also showed fluctuations in downloads, with a notable peak of 8.2K in early November. Weekly active users grew from 22.5K in late September to 26.5K by the end of December, highlighting a consistent user engagement throughout the quarter.

Adore Beauty | Shop Beauty Now had a more modest download performance compared to others, starting the quarter with downloads around 2.7K and experiencing a low of approximately 1.4K in mid-December. Despite a slight increase towards the end of the year, this app did not maintain as high download numbers as its competitors.

FOREO For You saw gradual growth in downloads over the quarter. Beginning at 227 in late September, downloads increased to 1.2K by the end of December. Similarly, active users grew from 582 in late September to 1.6K by the end of the year, indicating a growing interest in the app.

OLIVEYOUNG GLOBAL had a steady download rate throughout the quarter, peaking at 597 in late November. Active users also showed a consistent upward trend, starting at 644 in late September and rising to 984 by the end of December.

These insights, derived from Sensor Tower data, provide a detailed look into the dynamic landscape of beauty retail apps on iOS in Oceania for Q4 2022. For more detailed insights, visit Sensor Tower.